Starbucks Testing Mobile Payment Application in 1,000 U.S. Stores
Starbucks has expanded its trial of an iPhone mobile payment application from 16 West Coast stores to 1,000 locations nationwide. The service, called Starbucks Mobile Card, allows Starbucks Loyalty cardholders to enter their account number in the application and start using the phone as a credit card.
Once the service is set up, a Starbucks Mobile Card user can pay for her latte by having her iPhone’s screen scanned, instead of using the actual card. The app also works on iPods and perhaps will be available on iPads in due time.
The app also allows users to check their Starbucks Card balance and reload their Starbucks Card using a credit or debit card.
The service is the result of a collaboration between Starbucks and Target and is probably the biggest mobile payment trial so far. It would be interesting to follow the experiment and see if consumers are willing to replace their plastic cards with their phones.
(Via Starbucks.com)
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