Extra Shopping Day Pushes E-Commerce Transactions Up 43 Percent for the Week
The e-commerce shopping season ended last week with continued momentum, as online shoppers kept up much of the frenetic pace from earlier in the season, according to latest data from the 2009 Chase Paymentech Pulse Index. With Christmas Day falling on a Friday, consumers had extra shopping time at their disposal and continued their online shopping to the very end.
Transactions for the week grew an astonishing 43.8%, while sales were up 36.6% vs. 2008. Average tickets remained down, falling 5.1%, a slightly smaller drop than in previous weeks.
The added shopping day also pushed up the numbers for the full season. Compared to last year, transactions are up 29.3%, sales are up 17.7%, and average ticket value is down by 8.9%.
